U.S. Hotel Occupancy Reaches 67.2% in Week to October 3 as Yom Kippur Timing Lifts Demand

U.S. hotels sold an average of 67.2 percent of their rooms in the seven days that ended October 3, 2026, which is 5.5 percent more than in the matching week a year earlier^[2]. The CoStar reporting window opened on September 27^[1], and once again the results came in ahead of 2025^[1]. Part of that lift is a calendar effect, because this year's Yom Kippur dates favored the comparison^[1].

Rates rose faster than occupancy

Average daily rate stood at $172.38, about 7 percent higher than a year ago^[1]. Revenue per available room grew faster, by 12.9 percent, and landed at $115.84^[1]. For housekeeping, higher rates do not add rooms to clean. Only occupied rooms and departures do, so occupancy is the figure closer to your workload, and even that is a national average.

Big differences between markets

Of the 25 largest markets, Orlando showed the biggest occupancy gain. Its hotels filled 66 percent of their rooms, a rise of 17.3 percent^[1]. Miami led on price. Its ADR gained 23.5 percent and reached $186.73, and its RevPAR climbed 43.3 percent, ending the week at $123.25^[1].

Las Vegas went the other way. Among those 25 markets, it was alone in seeing all three measures fall^[1]. Occupancy there came in at 77.2 percent, a 5.5 percent decline. ADR lost 12.8 percent and settled at $204.40, while RevPAR shrank 17.6 percent and finished at $157.78^[1]. The weaker numbers reflect a tough comparison, since the same week in 2025 included PACK EXPO^[1].

What this means on the floor

Occupancy measures sold rooms, not the rooms your team has to turn. A week with many stayovers needs less labor than a week with the same occupancy and many check-outs. Because this gain is partly driven by holiday timing, it may not repeat in the weeks ahead. Regional or national data also cannot tell you how many attendants a single property needs. Use your own PMS figures for occupied rooms, departures and stayovers, and compare them with the same week last year before you adjust schedules or contractor volumes.

ARPCLEAN take

What does this mean for housekeeping?

For cleaning contractors

• Room counts: Check the actual check-out and stayover counts per hotel for this week against last year before adding staff.
• Trade show weeks: Mark event dates that moved between years, as in Las Vegas, so a dip or spike is not read as a trend.

For hotels

• Staffing basis: Base housekeeping hours on departures and stayovers from your PMS, not on market occupancy.
• Calendar effect: Expect part of the early October gain to reflect holiday timing and review the next weeks separately.

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